BRAND
Leave a Comment

The World No Longer Rewards Followers

Gone Fishin

Gone Fishin

We used to all live fairly comfortable and secure in the Industrial Age. That age, now gone, lasted 150 years and molded and shaped us more than we can even imagine. We used to be rewarded for following the rules. If we followed the rules we got a steady raise and at the end of our service, or slavery if you really look at it objectively, we were given a bonus and sent off to pasture. Well with the coming of the technology / information age all that is gone. The controlling boxes and all the rules are gone. We have been let lose, but like the elephant tethered to a tree as a a baby and not realizing the tree can’t hold him back now, most people still feel securely tied to the tree.

The Information, or some call it the Connection Age is now the time of the individual.  Today the world values individuals who can act on their own. Individuals who can create new things. This new world requires individual learning and people who can use their intellect. Everyone now has to become his or her own boss. Everyone now has to be a creator, not a follower. The trouble is most people have no clue on how to be a creator. Well a creator is an artist. An artist takes his or her ideas and makes something from nothing.

Follow Steve Jobs advise on designing and learn to become a creator. You can no longer be a follower.

“To design something really well you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to thoroughly understand something – chew it up, not just quickly swallow it. Most people don’t take the time to do that. Creativity is just connecting things.

When you ask a creative person how they did something, they may feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or have thought more about their experiences than other people have. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. They don’t have enough dots to connect, and they end up with very linear solutions, without a broad perspective on the problem. The broader one’s understanding of the human experience, the better designs we will have.”

— Steve Jobs

 

 

 

 

 

We love to learn. Please share your thoughts on this subject?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s