As an entrepreneurial business owner & professional you focus your effort on the quality of the service or product you provide to your market. To make sure you are providing the product or service your clients or customers need you must develop a marketing plan. The real problem is however that most entrepreneurs and business owners while very good at knowing their product, have told me that they are not so good at marketing or selling it. If you are like most business owners and you just don’t like the marketing side let’s change that today.
To do marketing it means that you need to shift out of your left brain, which is logical and linear thinking, and really kind of narrowly focused, into your right creative brain which is well, more creative. See, our right brains are holistic, big picture thinking. The right brain loves to create inventive solutions to problems. It can juggle a bunch of ideas all at one time. It thinks visual in pictures, whereas your left brain thinks in verbally in words and focuses on one thing at a time.
It is our creative brain we have to fire up to create marketing solutions. And all businesses must create innovative marketing solutions today if they are to survive and then thrive. Why you ask? – Because look around, you have a lot of what we mistakenly call competitors. Your only competitor is your mind, but that’s another blog. So you need to have a better mousetrap to stand out from the crowd today. And you must know what your clients really desire so you can develop it, and bring it to them – and that is creative mind marketing.
I have a great video here as part of this blog article from John Cleese. John started out planning to be a scientist, but like many things changed and he wound up becoming a writer and actor. And a brilliant and creative one as well.
In this video John shares his thoughts on how he creates. And that’s what you need to learn if you want to create marketing ideas that will benefit you and your customers.
John Cleese on Creativity.
Cleese calls his creative theory “ the tortoise theory” The analogy being your creativity acts like a tortoise—poking its head out nervously to see if the environment is safe before it fully emerges. John says you need to create a tortoise enclosure—an oasis amongst the craziness of modern life—to be a safe haven where your creativity can sprout and emerge.
In the video, Cleese offers some anecdotes about his own creative process and how he came to develop his tortoise theory. Creating a tortoise enclosure for your creativity not only requires effort, but also the understanding of how to do so. Here are his five tips he discusses in this video to create a safe creative environment within to hatch your creative marketing plan. And for that matter all creative things you as an entrepreneur must work on regularly.
Give your tortoise brain time, space and patience
1. Time -Setting aside time is one of the major points Cleese touches on. Setting a regular time for creative thinking is a good way to train your mind to relax. I have a morning slot and an evening slot.
Minimizing distractions as much as possible is critical. I set aside a half hour each morning and each evening time. I have a couch in my office and close the door and sit on the same spot.
2. Space – a separate space is a signal to your creative brain that it’s safe to come out. Removing yourself from your usual work space to your creative space is very critical.
3. Patience – I find that when I go to bed having thought of the problem and then released it, I awaken about 4:00 am like clock work with my answer. Seems a mystery of how our minds work but it happens every time.
In summary creative thinking is polar opposite of logical business thinking. To activate your creativity you have to learn to think, then let go, trust the solution will come, and then act on it when it does. Thinking without action is just dreaming. Dreaming is not creating however as dreaming lacks purpose and action.
Hope this all is helpful to you. If it was sign up here for our blog/newsletter on our subject of Mind Marketing.
And please pass this on to any friends who need to create better marketing solutions, based on science and psychology, not guesses and old myths.
Business – Marketing – Research