The Number 1 Way to Succeed in Business



A client that I mentor is a Wealth Manager. And he is a good one. By that I mean he is technically skilled, knows his business, helps his clients achieve financial success, cares about them and builds great relationships with those he works with.

Yet despite how good he is as a Wealth Manager people will at times not follow his good recommendations and strategies. They come to him for financial advice. He prepares a well thought out strategy to follow to grow their wealth, or get out of debt… and guess what? Many do not follow it! Why? Because they must change something to get the results they want. And they simply won’t change. Why? Because people hate to change. People want different results but won’t do something that changes their current patter of living.

“Honestly, do you fight change or embrace it?”

What people seem to want today is a quick easy fix. People want a magic bullet or a secret sauce formula to success.

Einstein said that insanity is doing the same thing – but expecting different results.

By that definition, many people are functionally insane…walking around wanting to loose weight but won’t stop eating. Wanting wealth but won’t work for it. Wanting happiness but working themselves to death. Wanting success but won’t stop watching TV and playing video games instead of going back to school or working smarter not harder.

As a Life and Business Change Coach I learned early on to spend my time coaching only those who really want to change their life style, or succeed in their business. And that means only taking on clients who are motivated to make hard choices to succeed and reach their goal. I only mentor and coach clients who are willing to change what needs to change to get different results than the poor results they are presently getting now.

I have learned that when it comes to solving our problems, most of the time, deep down inside, we know what must be done. It’s the very thing we are avoiding. It’s the change that we consciously, or perhaps unconsciously do not want to make.

My experience with clients is that they want different results – but they do not want to change what they are presently doing to achieve those results. They have to change what they are doing…but when it gets to where the rubber meets the road, they just won’t do it.

How can you change your circumstances without changing what’s causing them? It is so obvious yet only half of the people I have an initial consultation with will actually agree to make the hard changes necessary to get the results they want.

I really enjoy helping people change and grow. So much so that I will not take on a new client… even if she or he will pay me… that cannot convincingly answer yes to my first coaching client screening question.

What is that critical question for me to know before I invest my time and talent with someone? The question is.

“Are you willing to change what you’ve been doing to get different results?

If the answer is no, then I tell them that I am not a Genie or Magician and we are not a good fit. I wish them good luck…and Gods speed on their journey to Stucksville. I’m being a bit flippant right now, but the honest truth to life is if you won’t change you will always be stuck right where you are. Life is change. I of course do this nicely and with compassion, for I really understand how hard it is for people to really change. I had to nearly die before I changed my Type “A” personality to that of living a balanced simple life. So as much as I want to help people change their lives, the truth is, in the end it is best that we not waste each other’s time and money, talking about necessary changes, when they have no intention of doing them.

In conclusion, If you want your clients to succeed, find out up front if they are willing to do what it takes to succeed. If they say yes, and will make the changes necessary to succeed, then work with them. If they are not yet ready to make the required changes look for someone who is truly ready for success.

Life is too short to waste it doing things that you don’t enjoy doing.


Steve Monahan, Author, Change Coach,

Can Men Mentor Women?

Tina Fey

Tina Fey Mentored By Lorne Michaels

Book Foreword

Look at you…you’re smart, well liked, and really good at what you do.

So why are you not as successful in business as you feel you should be today?

Well, in business the old saying that “It’s not what you know as much as, who you know, is still valid in today’s fast paced business world….perhaps even more so. So, the next question is who do you need to know, and where do you find them so you can be more successful in your career or your business? Who is that person who will advance your career, give you wise advice, hold you accountable and always help you succeed? …It’s a mentor!

What is a mentor? A mentor is someone who is older, and already traversed successfully the same path you’re now just taking. He or she is experienced, successful and willing to provide advice and guidance. Someone who has the desire to give back for the success they have achieved in their life. Or help you overcome the hard lessons in business they had to experience to grow from. When you want ultimate results, you want to be coached by a mentor – someone who’s been there and done that. Someone who has achieved and surpassed what you seek to achieve or accomplish. Someone you can learn from and someone who has high values, morals and who walks the talk in all aspects of his/her life.

So, Should a man mentor a woman?

Chapter 1

Men Mentoring Women

“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.” Mary Kay Ash, Mary Kay Cosmetics

The numbers don’t lie: Women make up nearly half of the U.S. workforce, but very few of them make it to the top. For over a decade, mentorship of women by women has been seen as part of the solution, and workplaces from Goldman Sachs to the U.S. government has implemented programs to do just that. But what if the person best suited to mentor you is a man? Don’t let gender get in the way of a potentially critical professional relationship! There are plenty of men who haven’t let it stop them from fostering female proteges. In her new book Lean In, Facebook COO Sheryl Sandberg mentions a mentor of hers, Larry Summers. Retired Air Force Colonel Martha McSally, the first American woman to fly in combat, has said that all of her mentors in the military were men. Ruth Bader Ginsberg got her first job thanks to an intervention by one of her male law school professors.

Women have to prove themselves more than men. A McKinsey study says men are promoted based on potential, while women are promoted on accomplishments”

“Women are 57% of college graduates and 63% of Masters degree holders, but that majority fades as careers progress”

“Only 21 of the Fortune 500 CEO’s are women”

“Women hold only 14% of executive officer positions”

Using a mentor should be in your top 5 most important strategies to success. As a business strategy a business & life savvy mentor can make all the difference in building your business. By tapping the expertise of someone who’s already jumped the hurdles, you can reach your goals much quicker and with less cost in time, heartache, frustration and money. Mentoring is not an expense, it is an investment in you. Mentoring is defined by an agreement between a protégé and a business guru in your community or industry. Both sides understand that the purpose is to advance the protégé’s interests and goals. Mentoring isn’t a gripe session or a flurry of phone calls.

It’s a formal process, with regular meetings and a system for reviewing progress and performance. The premise of such relationships is that the mentor has been there and done all that. In theory, the mentor is a business veteran who knows, viscerally, what it feels like to walk in your shoes. You, as protégé, agree to heed the advice and to work at change, typically not an easy task.

“I love to see a young girl go out and grab the world by the lapels. Life’s a bitch. You’ve got to go out and kick ass.”Maya Angelou, author and poet

So how can you identify a great male mentor? Here are 6 ways.

1. Seek out a good fit. Make sure the mentor’s values match your own as much as possible. But also look for someone who will challenge and push you beyond your comfort zone. Look for someone who has moved up the ranks and is in a leadership position now.

A Woman will greatly benefit from a man who will help her believe in her self. Studies show that generally women have a lower opinion of their business ability than men do.

When men fail, they say its because they weren’t interested. Women blame their lack of ability.

Although equally qualified, men are 60% more likely to think of themselves as qualified to run for political office than women.

A Mentor must guide, but not do the work for you. Like all partnerships, there must be mutual trust, respect and commitment.



Book Available for Purchase 9-15-2014 on Amazon Books

How to Create Wealth & Money


Money vs Wealth

          Two Chickens and a Machete

two chickens pictureLet’s look at money today by thinking outside the box. The traditional perspective is that money is your goal and a lot of money is wealth.

Before we start this discussion it will help to understand what money is. In the entire history of civilizations money is a comparatively recent invention. Wealth however has been around forever and is not the same thing as money. Money flows from wealth. We create wealth and spend money. Wealth is as old as human history. Wealth is the basic thing. Wealth is stuff we want or need: shelter, food, health, safety, clothes, cars, cell phones, travel to fun warm places, and so on. You can have wealth without having money. If you had a magic Jeanie that would on your wish make all the things you needed you wouldn’t need money.

Today I want you to look at money and wealth as two separate and very different things. And to view them as two very different goals as well. And instead of pursuing money, as is the inside the box thinking, lets start thinking about pursuing wealth instead.

Think of money as dollars in a bank account. Think of wealth as ideas first created in your head. Money is cash to buy things. Wealth is things to sell to get money, or tangible things to use to support yourself.

Still not sold, or a bit confused? Let me illustrate.

What would you prefer, $1 million in cash, or two chickens and a machete?

Before you answer that seemingly ridiculous question let me add something. You are not in downtown Atlanta, but you have just been in an airplane crash on a desolate island in the middle of the Indian Ocean. Only you and one other person have survived. The other person has $1 million in cash in his Gucci briefcase. You have 2 chickens and a machete in a paper bag. OK, a really large paper bag.

You may be rescued or you may be there forever, who knows. Who has the wealth? You with two chickens who will lay eggs to feed you daily. You with a machete to clear land, build a fire, build a hut, kill wild animals and cut down coconuts. Or, the other person, the rich guy with 1 million in cash in his fancy briefcase? Will he eat his 1 million dollars? Will he burn it to keep warm? Will he throw it at the coconut trees hoping coconuts will fall from above?

So, is it better to have money or wealth? You say that’s a rigged scenario. Well is it?

Wealth I say is the ability to feed yourself and survive and then thrive. I believe that wealth resides in your mind and money resides in a bank. I say your mind is your real wealth – and your mind, not your cash is better. The product or service you provide generates money. Your product or service, not your cash is your true wealth.

“Wealth is the Chicken – Money is the Egg”

Reality is not what it always appears to be. Cash, sitting inside a tangible solid bank seems real. Wealth generating Ideas on the other hand, which are in your intangible, seemingly ethereal mind seem unreal. What is more real or better however, the tangible paper sitting in the real bank, or the unseen money in the unseen mind?

Beliefs are hard to change so let’s look at this money vs. wealth idea in yet another way to further demonstrate the benefit of pursuing wealth over money. You get money by building something people want and selling it to them. Your ability to deliver a product or service people want is your real wealth. Your wealth is your gift from above and in turn your gift back to the world.

You earn money by providing products or service’s someone wants and pays you money for it. That ability to provide the service is your real wealth. Money is passive and dead. Wealth is active and alive.

“The Mind is the truest wealth creator”

Money was not always around. For most of Humankind’s history we used to be mostly self sufficient. We grew our own food and made our own clothes. If you wanted a goat you gave the man a bushel of your tomatoes and a bushel of your potatoes and he gave you his goat.

Since the Industrial age however money, not goods or services is the tokens of trade. In a specialized society such as we now all live in, most of the things you need, you can’t make for yourself. If you want a potato or a goat or a place to live, you have to give money tokens to get it from someone else.

What you create and sell to people; the skill or knowledge you possess is still your real wealth, not the metal or paper tokens. Money is only the bi-product of your wealth. Your wealth – your service, product or skill is your real generator of money.

Additionally, we think that we need money to get wealth. I believe however that my true wealth is my mind and the ideas it generates to devise services and products is all I need to get money. Wealth and money comes from your mind. Steve Jobs wealth was his mind. He started with no money in a garage. The product he created came from his mind. And in selling his product he generated his money.


So, how do you create wealth? Zig Ziglar said “Give enough people what they want and you will eventually get everything you want” He knew the secret of wealth vs. money. I must say in coaching people who want to start a business, or grow their business they think just the opposite. They think first what they want. And they make it even worse and focus first on money; not first creating wealth. Wealth is the service or product and skill and knowledge you have that you can provide for others. Give people what they want and you’ll build the business you want. Build your business - your wealth – and the money will follow.

Since the 1970′s too many people have come to feel “entitled” to something for nothing. The real world does not work that way. Unless you are pleased living on the bottom rung of the ladder to success – and take what the government gives you for free then you better learn the difference between money and wealth.

The only way to get money without first delivering value is to rob a bank, steal it, print it, be a politician - just kidding  -  or go on welfare. If none of those appeal to you then stop thinking first about money and think first what can you provide that people want and need and will pay you for it.

“Remember this….money eventually runs out, while wealth is renewable and never runs out. Wealth generates more wealth and more money”

Too bad schools don’t teach us about money and wealth.  For some it takes a lifetime to get it, and sadly some never do.I hope this advice this will reduce your learning curve. Follow this newsletter, buy our short book, join our Mastermind Group Coaching group, get our private coaching on wealth and business, or meet for coffee to learn more.

” Our pleasure and our passion is to help you become wealthy ” 

Take the time now to go inside yourself and ask these  questions.

  1. Where is my wealth? – you may have hidden it.
  2. What knowledge, or skill, or training do I have that others want or need?
  3. What do I do well, love to do, that others want or need? 
  4. What’s broken in our world that I can fix?
  5. What’s OK but I can make better?
  6. Whats needed that I see and others don’t yet see?

Answer these critical life questions – One will give you your answer as to what to create others need. Then use your mind to create and share your wealth – and the money will be there. Try to get money before wealth is playing a fools game. It’s rigged, you’ll never win.

Steve Monahan


When will you stop feeling you’re not good enough or doing enough?


Why as much as you help others, do you feel you are not doing enough to save the planet, or the animals, or the children or wherever it is where your passion lives?

Why are you afraid to let the world know who you really are?

Why are you afraid to tell the world what you really feel?

Why, as creative and brilliant as you are, do you not feel creative enough?

Why, with as much as you know, do you feel you need to know more?

Why do you praise others, yet never praise yourself enough?

Why when you know life’s mystery do you  keep seeking more?

Why do you serve others, but neglect your child within?

Why do you forgive others, but won’t forgive yourself?

Yet, despite your believed shortcoming you still love the world and all in it.

Yet despite no answers, you still live with faith.

Why without feeling you deserve it, do you live with Grace?

Why without knowing why, do you have hope for a better world?

Why despite seeing hell all around, do you still believe in heaven?

Why, despite seeing injustice, you still believe in justice?

Life is a mystery, and you are part of that mystery.

Guess you’ll have to get to the end to learn the answers.

Till then live in the moment, receive the grace you have somehow earned, continue to savor each day for the answers you have;  love the perfection you are, and take praise for the help you bring to others each day; even without knowing you are doing it.


Steve Monahan is an author, life coach and “outside the box thinking” business marketing strategist.

He is a prior senior corporate executive, then entrepreneur, author, animal welfare leader and founder of ZIG or

Join our Mailing List For free ZIG or ZAG Marketing Strategies



Game of Thrones – Life Imitates Art

Game of Thrones

I enjoy the HBO show Game of Thrones. Perhaps because it reminds me of my years in Corporate America. In Game of Thrones, as in corporate America there is continual jockeying for position, for control, or influence. Now no one in business gets killed off physically, but sometimes the mental and emotional happenings feel just as deadly at times.

What does this have to do with marketing strategies you may wonder? Well, whether you own your own business or have a corporate career you can learn from Game of Thrones. The marketing lesson in Game of Thrones is to be careful who you align yourself with. Whether it be joint ventures or individual clients be very careful that you and they share the same values. If you have different values someone is going to get hurt sooner or later

In my case my peers and I felt we were the Kingdom’s Generals. The General Manager’s of an International Organization.

We thought we were invincible. The Rulers of the Kingdom. The protectors of the Throne.

Well one day the Kingdom collapsed and the Generals were executed one by one.

What happened? The weak link it seems was the King himself.

He had surrounded himself with smart young MBA’s who changed the culture of the Kingdom.

The MBA’s focused on procedures and rules, not service. They focused on ROI ,not the needs of a changed market. They played defense, not offense. They tried to grow by reducing costs.

Seems, sometimes the weak link is not at the bottom, or the middle but the top!

Sometimes the weakest link is the King or Queen!

What Game of Thrones are you a part of. Is the Queen or King in touch… or are they wearing no clothes, even though his court jesters are telling him he looks marvelous…absolutely marvelous darrrrhlingggg?

The Game of Thrones has changed today. Everything is upside down. What used to be safe is risky. What used to be risky is now the better strategy.

Is aligning your career and your life with a corporate Queen or King the best strategy today? Or is it time for you to go out and create your own Kingdom or Queen…dom?

Getting executed was the best thing that ever happened to me. A quick death of your ego is better than a slow corporate death of your soul.

“You are better off without an ego, but you can never be happy without a soul”

After I was executed I started my own Kingdom. And lo and behold I made more bushels of money that working for the old King. I went from 6 figures to 7 figures. For 20 years I thought I could never make more for myself than from The King. I was brainwashed and selling myself short.

Selling stocks short is a good strategy, but selling yourself short is a lousy one.

If you are working for a King that’s not as smart as you, then maybe its time to get up on your steed and ride off to a new and better life. Start your own business and be your own King of Thrones.


Steve Monahan is an author and “outside the box thinking” business marketing strategist.

He is a prior senior corporate executive, then entrepreneur and now author and CEO of ZIG or

Join our Mailing List For free ZIG or ZAG Marketing Strategies


Artists Way


As Artists we must ‘do” more than “read”, but reading can help us better understand our talent, our creative mind and in the end help us become more abundant artists.





steve monahan logo picture

Want to find the joy, happiness and passion you had when young, but lost somewhere through life?

If you are afraid of loosing any of the following; or want to change any of the following then we can help you,  contact us directly. Stephen Holmes Monahan is an author, private coach and the founder of The Private Coach.

I left the soul numbing, restrictive; follow the rules corporate world, to find freedom and creativity in entrepreneurship. But, a few years after that decision my life turned upside down and inside out. Doctors told me my body was shutting down and I had but a few months to live.

Fate had a different idea however and through a risky and difficult operation, I was healed and survived.

After recovery I realized I had a blank slate before me. The odd problem however was I was no longer the person I used to be. I had the amazing opportunity to be totally free, to start over and build a new more spiritually alive life.

That experience of leaving it all behind and starting anew changed my life forever. After that I never experienced this world in the same way.

If I have come to know anything, it’s that while much of life is unknowable, life has a purpose and can be lived each day with passion. I know now that our ultimate reason for being in this life of miracles is to find our calling, create something of value for ourselves and for others, living abundantly in spirit each day, experiencing bliss joy and passion for all. Nothing else matters.

Holding on is believing that there’s only a past; letting go is knowing that there’s a future. – Daphne Rose Kingma


  • My Coaching Clients:

    • Afraid they will lose their savings
    • Afraid they will become bankrupt or poor
    • Afraid they may lose their business
    • Afraid they will lose something important
    • Afraid they are losing the American Dream
    • Want to achieve a higher level of personal or business success
    • Want to bring more abundance into their life
    • Want to find the joy, happiness and passion they had when young, but lost somewhere through life
  • Want to change their life
  • Want to start over again
  • Want to overcome a,  major life change, death, job loss, career loss, illness, divorce, other
  • Want to get more clients
  • Want to raise their income
  • Want to raise their rates
  • Want to publish a book
  • Want to achieve the American dream
  • Want to change their career
  • Want to become an artist, writer, author, entrepreneur, business owner
  • Can’t make an important decision
  • Going through a mid-life crisis
  • Feeling depressed or angry
  • Want to be Happy again


Hiring Steve Monahan as a mentor has been very beneficial for me. I am making some major changes in my life. I am selling my 30-year-old business and figuring out what I want to do next. Steve has helped me stay focused and set priorities. His input has been invaluable because of his experience in the business world. I also joined a Mastermind Business Round table facilitated by Steve. The ideas and feedback from other like-minded business people has been extremely advantageous. Steve is professional, knowledgeable and a joy to work with. S. Richardson Alan Cox Automotive


Steve is a warm and compassionate human being. With vision and wisdom leading his way, Steve is always there to lend a helping hand. Process oriented, attention to detail, and results driven are only a few of the many attributes. Jon Cooper, Founder DIGbe


I was stuck and Steve helped me clarify my life’s direction. His unique style coaching helped me to get where I wanted to go with my business, and he did it in one short session, I am truly amazed and appreciative. Jeff Snow,founder Atlanta Shark Tank

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awakening the mysterious book

Learn how to access the Universal creative Life Force mentioned in the esoteric Oriental Book of Creation, the Tao Te Ching, written over 3,000 years ago.

Our Book Awakening the “Mysterious Feminine Spirit” is our story of how I accessed the Creative Feminine Spirit within us all to create an amazing new life after surviving a terminal illness. In this book you will learn the 12 steps to access the creative, life renewing power of the eternal feminine. The spiritual energy force within the Universe available to both women and men. When we tap into this energy force wisdom, passion and abundance flow to us – and through us. It is then used to create your destiny. It is available today on Amazon Books.

Purchase Now  for $12.41 and Save 27%

Click Here or on the book cover to view it on Amazon Books.

Are We Human beings or Human doings?

 da Vinci picture

We call ourselves human beings. What if we thought of ourselves however as human doings.

A Human being is a noun. A human doing is a verb.  What if you thought of yourself as a verb instead of noun.

What if we all thought of our-selves as humans that are action beings. And, not as humans, that are a thing?

How would that change our world?   What instead of rating ourselves for who we are, we rated ourselves on what we do?

Pompous politicians and pompous leaders who simply were nouns, that did nothing would no longer be looked up to.

Politicians and leaders however who were action people, who were verbs, who actually did something would be looked up to instead.

A Congress that did nothing, as ours does, would be ejected and replaced by leaders and a congress that actually did something.

Are you a being or a doing, a noun or a verb?

Do you focus on doing good things?

Or do you focus on status, just wanting to BE someone?


Sweet Spot for Twitter, Facebook, Google+, Email, YouTube, Blogs

twitter, facebook sweet spot chart   In Life, business and even social media many times less is better than more. A little salt and the soup is great. A lot more salt and it’s lousy. The same is applicable to posting on social media. Posts too long don’t get read. Posts too short don’t get read either. Posts with the right length get read. So what is the sweet spot for maximizing your success and minimizing your time. Check this out. They have all been deeply researched by social media marketing firms.

The ideal length of a tweet is 100 characters

Twitter’s best practices reference research by Buddy Media about tweet length: 100 characters is the engagement sweet spot for a tweet.  Creativity loves constraints and simplicity is at our core. Tweets are limited to 140 characters so they can be consumed easily anywhere, even via mobile text messages. There’s no magical length for a Tweet, but a recent report by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate.

The ideal length of a Facebook post is less than 40 characters

Forty characters is not much at all. (The sentence I just wrote is 35 characters.) But 40 is the magic number  found was most effective in a study of retail brands on Facebook. They measured the engagement of posts, defined by “like” rate and comment rate, and the ultra-short 40-character posts received 86 percent higher engagement than others.

 The ideal length of a Google+ headline is less than 60 characters

To maximize the readability and appearance of your posts on Google+, you may want to keep your text on one line. Demian Farnworth of Copyblogger studied the Google+ breaking point and found that headlines should not exceed 60 characters.

 The ideal length of a Web site, or Blog title is 55 characters or 6 words

How much of the headline for this story did you read before you clicked? According to a post by KISSmetrics, you might not have read it all Title tags are the bits of text that define your page on a search results page. Brick-and-mortar stores have business names; your web page or blog title has a title tag. Recent changes to the design of Google’s results pages mean that the maximum length for titles is around 60 characters. If your title exceeds 60 characters, it will get truncated with an ellipse. The design change can be seen below where a formerly ideal title has now been truncated. Writing for KISSmetrics, headline expert Bnonn cites usability research revealing we don’t only scan body copy, we also scan headlines. As such, we tend to absorb only the first three words and the last three words of a headline. If you want to maximize the chance that your entire headline gets read, keep your headline to six words.

The ideal length of a blog post is 1,600 words

When measuring the content that performs best on their site, Medium focuses not on clicks but on attention. How long do readers stick with an article? In this sense, an ideal blog post would be one that people read. And Medium’s research on this front says that the ideal blog post is seven minutes long. Which is on average 1,600 words.

The Ideal Length of a YouTube Video is 18 minutes

Organizers of TED have found that 18 minutes is the ideal length of a presentation, and so all presenters—including Bill Gates and Bono—are required to come in under this mark. The science behind this 18-minute mark comes from studies of attention spans. Scientists seem to agree on a range of 10 to 18 minutes for how long most people can pay attention before they check out. The physiological reason behind this is that new information must be processed by the brain, resulting in a huge use of glucose, oxygen, and blood flow as brain neurons fire and burn energy. This loss of energy leads to fatigue.

Photo posts get 39% more interaction

Not only do photo posts get more engagement.and account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. Also, self-explanatory photos seem to perform best. Wishpond’s data says that overall, photo posts get 120% more engagement than the average post, and photo albums actually get 180% more engagement. This was a surprising one for me, but it seems that if you have multiple images to share, you’d be better of putting them into a Facebook album than publishing separate photo posts.

The 3 Best Days To Post

Studies show that engagement rates are the highest on Thursday, followed closely by Friday and Sunday.

Compared to other days in the week, a Buddymedia’s study found that engagement rates for Facebook are 18% higher on Thursdays and Fridays and Sunday. As they put it, “the less people want to be at work, the more they are on Facebook!” Also, Facebook found their “Happiness Index” is highest on Friday.

So there you have it, the most current research on social media. Too much is a waste of effort. Too short gets less action. Find the sweet spot and you will get the best results on social media. It goes without saying, but remember always that good content always trumps bad content. Write from your heart, consider your readers needs first and your’s second.